On this week’s Why I Built This episode, we bring to you not one, but two great minds behind a company that’s here to revolutionize the personal training industry. As you probably know, in recent years we have seen a movement that is pushing exercising towards a more interactive experience with no physical boundaries. Using modern fitness equipment, like Peloton, Tonal, Hydrow or apps like Vi and ClassPass Live, you're able to exercise whenever and wherever you'd like to. But our two guests today, Yarden Tadmor and Shayna Schmidt, discovered that an outlier, 1on1 personal training, had still failed to break out of its traditional form of meeting your coach at your local gym. Their app and online service Livekick is set to change this.Livekick provides personal training or private yoga sessions through live interactive 2-way videos no matter where you're around the globe. Tune in to this week’s episode to hear how Yarden and Shayna will help you create new fitness habits that can fit into your busy lives with Livekick!