Liz Germain NSCA-CPT, Pn1, is the co-founder of Super Sister Fitness, a master trainer, and a YouTube marketing expert. She teaches entrepreneurs how to use YouTube and video marketing to generate highly targeted, organic leads for their business. Before she started helping other businesses with YouTube marketing, Liz was expertly trained as part of UCLA’s Fitness Leadership Program, and worked for several years as a Physical Therapy Aide in Santa Monica, California. Liz has an extensive background training special populations and elite athletes, and she is a pro at putting together programs for women of all fitness levels. In this episode, we dive into marketing in the fitness industry: Why a lot of great coaches are broke, common mistakes made by coaches trying to make money online, who you should listen to and who to tune out, how to engage with the average person, how to spot snake oil salesmen on the internet, what companies can track on the internet, how to get paid by YouTube, and much more. Enjoy! -Mike ------------------------------------------------------------------------ Show notes: https://shruggedcollective.com/tbs_germain ------------------------------------------------------------------------ Please support our partners!   Onnit's is a Total Human Optimization company with a mission to inspire peak performance through a combination of unique products and actionable information. As the founder and CEO Aubrey Marcus likes to say, Total Human Optimizaion is a commitment to get strong in the places where we are weak, become great in places where we’re good, and shine a light on the stuff we need take a look at. Improve your focus, concentration and productivity by getting a bottle of Onnit’s flagship neutropic supplement FOR FREE ($80 value) by going to: http://www.onnit.com/bledsoe ► Travel thru Europe with us on the  Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective?  Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe ? ? Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged