Aubrey Marcus is the founder and CEO of @Onnit, a lifestyle brand based on a holistic health philosophy he calls Total Human Optimization. Onnit is an Inc. 500 company and an industry leader with products touching millions of lives, including many top professional athletes around the world. Aubrey hosts his own podcast, The Aubrey Marcus Podcast, a motivational destination for conversations with the brightest minds in athletics, business, science, relationships and spirituality with over 10 million downloads on iTunes. Aubrey is also a writer who regularly provides commentary to outlets like @entrepreneur, @forbes, @thedoctorstv, and The Joe Rogan Experience. He has been featured on the cover of @menshealthmag, and his newest (and first!) book is Own The Day, Own Your Life. In this episode, we cover how Onnit is true to the bone, how you can pursue your passion while making enough money, why you need to fail to succeed, why it’s important to listen to your heart, and much more. -MIke Bledsoe and The Shrugged Collective ----------------------------------------------- Please support our partners! Onnit's is a Total Human Optimization company with a mission to inspire peak performance through a combination of unique products and actionable information. As the founder and CEO Aubrey Marcus likes to say, Total Human Optimizaion is a commitment to get strong in the places where we are weak, become great in places where we’re good, and shine a light on the stuff we need take a look at. Improve your focus, concentration and productivity by getting a bottle of Onnit’s flagship neutropic supplement FOR FREE ($80 value) by going to: http://www.onnit.com/bledsoe ► Travel thru Europe with us on the  Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective?  Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Barbell Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe ? ? Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Barbell Collective is a network of fitness, health and perforamnce shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Barbell Collective and their fladship show Barbell Shrugged here: Website: http://www.BarbellCollective.com Facebook: http://facebook.com/barbellshruggedpodcast Twitter: http://twitter.com/barbellshrugged Instagram: http://instagram.com/barbellshruggedpodcast