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497. Investing in Marketing Disruption w/ Jeff Weiser
Currently unavailable
497. Investing in Marketing Disruption w/ Jeff Weiser
ratings:
Length:
36 minutes
Released:
Dec 3, 2019
Format:
Podcast episode
Description
We’re so thrilled about today’s Takeover Tuesday because we’re featuring Dave Knox’s podcast Predicting the Turn. Dave interviewed Jeff Weiser about his journey from Shutterstock to Shopify and how marketing leaders are thinking about change, both as a function but also as an industry. In other words, we’ll be talking about disruption. Jeff is the CMO of Shopify with a background in data analytics. I can’t wait for you to listen to this phenomenal takeover! Check out these resources: Jeff Weiser Dave Knox Predicting the Turn (podcast) Predicting the Turn (book)
Released:
Dec 3, 2019
Format:
Podcast episode
Titles in the series (100)
779. The Secrets of Outcome-Obsessed Marketing: Everybody wants to brag about being data-driven. Sure, data should have a seat — but should it sit at the head of the table? No, marketers need to be more than data-driven. They need to be outcome obsessed. In this Takeover episode, host Casey Cheshi... by Move: The Go To Market Podcast