34 min listen
DP 066: How a Printed & Mailed Donor Newsletter Generates Over One Million in Revenue With Michelle Brinson
DP 066: How a Printed & Mailed Donor Newsletter Generates Over One Million in Revenue With Michelle Brinson
ratings:
Length:
63 minutes
Released:
Aug 19, 2015
Format:
Podcast episode
Description
While many organizations have dropped print from their communications, the Nashville Rescue Mission did just the opposite. When Michelle Sanders Brinson took over as Communications Manager she had no nonprofit experience. With no sense of the "rules" Michelle went about creating a beautiful, interesting publication. It now breaks records every issue, generating more than 1.6 million in donations directly. Print publications so not have to be loss leaders. Listen in and let Michelle show you how its done.
Released:
Aug 19, 2015
Format:
Podcast episode
Titles in the series (100)
DP 002: Getting People Involved in Your Story with Vanessa Chase: Kicking off a 3-part series on why stories work, Beth and Vanessa Chase from the Storytelling Non-Profit talk about building emotional buy-in to what's happening. Vanessa shares how story structure builds context for the facts and figures...and much more. by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations