43 min listen
DP 053: It's Not About the Logo...Even in Australia
DP 053: It's Not About the Logo...Even in Australia
ratings:
Length:
45 minutes
Released:
May 20, 2015
Format:
Podcast episode
Description
When talking about branding, it's easy to focus on familiar things like the logo. Australian brand expert Charlotte Prouse joins Beth to talk about where that can steer an organization wrong in the long term. By backing up and finding out who your ideal audience is and what motivates them you'll learn things you may not know before moving forward to execution. Listen in to hear how one koala sniffing dog completley changed the story for an Australian nonprofit.
Released:
May 20, 2015
Format:
Podcast episode
Titles in the series (100)
DP 006: Rethinking What it Means to be a Member with Elizabeth Weaver Engel: Relationships are changing in membership associations. Elizabeth Weaver Engel, an association veteran and current head of Spark Consulting, challenges the idea of what membership can mean. This week, Beth and Elizabeth discuss how to re-focus... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations