43 min listen
DP 049: The Hard and Soft elements of Branding with Sarah Durham
DP 049: The Hard and Soft elements of Branding with Sarah Durham
ratings:
Length:
49 minutes
Released:
Apr 22, 2015
Format:
Podcast episode
Description
Sarah Durham, Founder of Big Duck and Author of "Brandraising" joins Beth today to talk about what you can control—and what you can’t when it comes to creating perception. Back in the 90s even using the word 'branding' with a nonprofit could be a no-no. People saw branding as a very for profit sector concept. Now, organizations are really embracing branding concepts and seeing branding as much bigger than logo development.
Released:
Apr 22, 2015
Format:
Podcast episode
Titles in the series (100)
DP 006: Rethinking What it Means to be a Member with Elizabeth Weaver Engel: Relationships are changing in membership associations. Elizabeth Weaver Engel, an association veteran and current head of Spark Consulting, challenges the idea of what membership can mean. This week, Beth and Elizabeth discuss how to re-focus... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations