Whats in a name? This week on Cutting the Curd, host Greg Blais is talking cheese names with guests Rachel Perez and David Grotenstein. Rachel is the French Cheese Ambassador for The French Cheese Club and is on the Judging and Competition Committee with the American Cheese Society, while David is an industry veteran having been in the business for over 30 years. Rachel kicks off the show with explaining European standards for naming cheese as it pertains to American producers. The group goes on to expand on the topic, stating that the concern is if American producers make cheeses that share the same name as French cheeses, it will result in a loss of cheese identity. Cheese names reflect not only the cheese itself but also the location where it was made. Conversely, the discussion concludes that there is a gray area in these standards because if American cheese producers rename their cheeses it could cause confusion in consumers. After the break, Greg brings this naming issue closer to home by referencing a few American branded/named items, such as Made in Brooklyn or Idaho Potatoes. Tune in to hear more! This program was brought to you by The Wisconsin Milk Marketing Board. We dont want to change names that have historically been used in the states but we also want to protect some of our smaller producers who are making cheese. [7:51] --Rachel Perez on Cutting the Curd The truth would work best, generally when youre selling something. You really just want to be able to say what it is. [19:07] --David Grotenstein on Cutting the Curd