On today's episode, Dr. Jaime interviews 5th Generation Rancher and Founder of Colorado Craft Beef, Kara Smith! What should listeners know about your business?Our business is based on providing the best quality beef and eating experience to customers across the country. We are able to accomplish this mission by raising the cattle ourselves and working with top performers in other sectors of the industry to allow the product to be some of the best beef you can find. We age all beef for 2-3 weeks before it’s processed while feeding local by products to give unique flavor and profile to each steak we sell. Starting this business was a challenge. As you can imagine, shipping a perishable product nationally was a large hurdle to overcome, and while there are always small challenges around that system we are happy to say that it’s running as good as we could hope. The other large hurdle we struggle with is general misinformation in the food system. Some labels don’t mean what the public thinks they mean, and other labels mean almost nothing at all. The grey area of marketing in this space has created some challenges that we have had to work hard to overcome. Our brand is as close to the traditional ranch model as it gets. Without going into the nuances we will simply state, we are stewards of the land and the livestock, we love what we do, and we do it with 100% transparency for anyone that would like to take a look please let us know.SPONSOR: When it comes to salt, you know Jaime's only uses the best: REDMOND REAL SALT! Use code DRFIT at www.redmond.life!