In this episode, I speak with Joe Heitzeberg, founder of Crowd Cow. Crowd Cow has taken a very unique approach to supplying consumers with locally raised, grass fed beef. We dive into the beef industry as a whole and pull the curtain back on the commercialization of the process. We discuss the different genetic strains of beef and how beef can be viewed as a "craft" specialty. We talk about how Crowd Cow is benefiting the local farmer and allows for proper stewardship of the land. We even discuss grass-fed vs grain-fed and how to prepare the perfect steak! I really enjoyed this conversation and am much more well versed on the world of beef!