In today's episode, we're taking a deep dive into the future of pet nutrition with Dr. Shannon Falconer, CEO and founder of BioCraft Pet Nutrition. Shannon, a biochemist and animal rescue volunteer, is leading a revolution in the pet food industry with cultured meat — a sustainable, cruelty-free alternative that offers optimal nutritional benefits. We chat about everything from the environmental paw print of the pet food industry to the concept of cultured meat. Unlike vegan meat for people, BioCraft has the advantage of not needing to make their meat resemble a chicken breast or a burger because it will end up being used in pet food. I learned so much hearing about the formulation of BioCraft's cultured meat, and how it's fine-tuned for bioavailability of nutrients, in some ways, making it healthier than conventionally farmed meat. We also uncover the ecological impact of the pet food supply chain, and explore how cultured meat compares to traditional meat products in terms of cost and sustainability. This conversation is as eye-opening as it is insightful. Please share this episode with your friends and get the cruelty-free cultured meat conversation started!