Live, from the arctic circle, please welcome Fredrik Prost. This is such an interesting episode. One day I’m watching epic nature shows from NatGeo about a group of people subsisting in the freezing arctic tundra on nothing but reindeer and fish, the next day I’m talking to one of them. He originally contacted me to politely correct me on something I mentioned in a post on Instagram that I read in a study about his people. The study claimed that sometimes the reindeer were too lean for them to get enough fat to eat. That’s not the case he said. They boil the heads to get all that good fat from the brain, eat the bone marrow, and even eat the hooves. There’s always enough fat on an animal. We talked about this and so much more. He told me how his people are being affected by anti-meat activists. He told me about his parents early demise due to (in his mind and mine) the bread and sugar they began eating and going away from their native diet. He told me about their lost traditions and the ones they keep. He told me about the steady decline in lifespan and healthspan that drops markedly over each generation. This is one of those rare treats where we get a window into another world. I don’t know if any other one of his people have given a podcast interview and he told me he plans to not ever do one again. Please stay tuned for this one to the very end, it’s a good one...  But first, I want to have some real talk about my grass finished meat on http://nosetotail.org I know it’s a bit more expensive to eat grass finished, really well-raised meat. I’m having trouble affording it myself. I mean, I don’t even eat all my own product. Like I’ve said many times, there’s no money in well-raised meat. There’s just no profit margin. I should be just selling some keto snack bar or supplement and might be able to afford grass finished meat and ultra sustainable wild caught seafood for every single meal. This is just the price it takes to get animals from calves to slaughter to your door. If you go to costco and see frozen ground beef patties with a label saying grass fed for a couple more dollars than conventional beef, I’d be highly suspect. All cows are grass fed for much of their life so some of these labels can be very deceiving. If it sounds too good to be true, it probably is. Even when I go to my local farmers market where they drive the meat straight from their farm in a bunch of coolers, it still costs $20/lb at best for a ribeye. So anyway, support your local farmer. If you don’t know of any or prefer to just click a few buttons online you can support a small Texas ranch and myself by ordering from http://NoseToTail.org Thanks so much, I really appreciate all the people who have ordered so far. It’s a dream of mine to help supply good meat to people and support American ranchers. I’ll also thrown in the Food Lies film here, which is still available for preorder on Indiegogo. You can also support me on Patreon at http://patreon.com/peakhuman I’ve got some fun news - I’ve been asked to speak at a big food industry conference called Foodscape in Chicago at the end of September. I mention it in this episode. I’m going to do a presentation on why meat is a healthy part of our diet and actually beneficial for the environment. Then a vegan lady will giver her side, then we’ll have a friendly debate with a 3rd person who represents a vegan fake meat company. This is my dream come true! Most of the giant food companies will be there including Impossible Foods. I really hope to reach people in the audience and hopefully even in these big organizations and have them hear the other side. It will be interesting if they accept some of these counterarguments, or it is just about the money. Well that’s all folks, as the cartoons used to say, here’s Fredrik sharing his words of wisdom from the North.   BUY THE MEAT NosetoTail.org Support me on Patreon! http://patreon.com/peakhuman Preorder the film here: http://indiegogo.com/projects/food-lies-p