Today we have Craig and Maria Emmerich who have a long history of contributing to the low carb community. They have done a ton of health consulting, speaking, writing of great books and cookbooks, and also built a large community around their blog and facebook. They have a lot of hands-on knowledge and experience working with people and with the ins and outs of implementing a great diet and healthy lifestyle. We got into some interesting details that haven’t come up on the podcast before like oxidative priority, being censored by a TV news show, butter chuggers, keto babies, the science of high carb diets, the Failed Environment Metabolic State, keto desserts, and a lot more. I just got back from our film tour when we recorded this, which will definitely be apparent during my frequent mentions of Mark Sisson. He’s a great guy and I want to be like him when I am in my mid 60s, running around with 20 years olds playing ultimate frisbee. His book Primal Blueprint got me started with all of this years ago and is a great read. He’ll be in the film along with a ton of great doctors and researchers. Please continue to support Food Lies on Indiegogo - we haven’t raised enough money to finish the film yet. By pre-ordering a copy or buying the “It’s what else you eat, not the meat” T-shirt you are directly helping this film’s creation and will be listed in the credits. We’re personally matching every dollar that is coming in, but we’re still behind. Thank you so much and here’s Maria and Craig. http://indiegogo.com/projects/food-lies-post   Show Notes: They live in rural Wisconsin and hunt and smoke ribs Halle Berry is a fan of Maria’s keto cookbooks They wrote a great book called Keto. https://www.amazon.com/Keto-Complete-Ketogenic-including-Simplified/dp/1628602821 Oxidative priority: your body burns fuels in a specific order which is correlated to how much it can store of each, in reverse order Alcohol burns first, then exogenous ketones, protein, carbohydrate, and lastly fat Becoming fat adapted Many benefits, especially in athletics. Better mitochondrial efficiency Low carb longevity study and how bogus it is Quality of the fats and carbs are of utmost importance Studies show the majority of people lie in self-reported food studies Maria was asked not to talk about restricting cereal on a TV news show who’s major sponsor was a cereal company Nutrient density - animal foods far superior but because of the saturated fat and cholesterol they are demonized The sheath of our bones is made up of saturated fat When fat adapted you don’t lose muscle or bone mass when fasting Nutrient density!! It’s all about the animal products. Plants foods don’t hold a candle Obviously animal foods have way more bioavailable protein and nutrients as well People do keto wrong and make fat bombs and put butter in their coffee - you’re getting no nutrients and probably too many calories (you can overeat fat on keto) A piece of meat is naturally keto at about 70% fat Gluconeogenesis is a demand driven process If you eat too much protein and your insulin spikes it’s because you are insulin resistant If you’re insulin resistant, not only do you need to avoid carbs, sugar, and most fruit, but also too much fat with protein To reverse insulin resistance you need to shrink your fat cells so they aren't overstuffed and inflamed Can be skinny and still have diabetes To reverse you just need to get more fuel from your body than your diet Protein sparing modified fast - adequate protein, almost no carb, fat is a lever A lot of time a stall in weight loss is due to dairy consumption The great importance of sleep which even affects insulin resistance Unifying theory of nutrition Why is fat the preferred fuel source? How other diet work. Can a vegan diet work? Their experience with clients Vegans Maria works with trying to do keto are on antidepressants Protein from grains or soy can’t stimulate Mtor or muscle building Need complete proteins and amino acids (all found