Mark Sisson is a renowned health and fitness expert, author, and entrepreneur, celebrated for pioneering the primal lifestyle movements. Once a competitive endurance athlete who achieved a top-five finish in the Ironman World Championship, he is now a successful businessman who founded Primal Kitchen, a purveyor of paleo-friendly foods and supplements, bought by Kraft Heinz in 2018. In addition to his business ventures, he's a bestselling author, with works like "The Primal Blueprint" that promote ancestral eating and exercise habits for health optimization. Recently, Sisson embarked on a new entrepreneurial journey with his son, Kyle, to create Peluva, a better-for-your-body shoe company. He still produces content on his legendary blog, "Mark's Daily Apple," and is absolutely ripped and supremely healthy despite turning 70 next month. Get 10% off Mark's new shoes https://peluva.com/discount/SAPIEN Video version: https://youtu.be/A3jQXP9y5Uo   BUY THE MEAT NosetoTail.org Preorder the film here: http://indiegogo.com/projects/food-lies-post   SHOW NOTES:   coming soon   BUY THE MEAT NosetoTail.org Preorder the film here: http://indiegogo.com/projects/food-lies-post       Follow along: http://twitter.com/FoodLiesOrg http://instagram.com/food.lies http://facebook.com/FoodLiesOrg