Content strategy is key for establishing your authority in the market. If your clients know you're the expert on what you do, they'll be happy to pay you to solve their problems. But how do you establish yourself as an "expert"? That's where Michael Greenberg comes in. His agency Call For Content specializes in using podcasts to create a strong client base, and in this week's episode he shares his strategies for turning a few key interviews into a thriving business by "borrowing" your clients' authority.  It's a short listen at just over twenty minutes and chock full of mind-blowing tips. Check it out!    Today's links:  https://www.callforcontent.com/ https://twitter.com/gentoftech https://www.callforcontent.com/b2b-podcast-playbook https://easel.ly/infographicdesign Theme song by topmen.bandcamp.com!   Want to support the show? Order a custom infographic from Easel.ly! Use this link (https://www.easel.ly/infographicdesign/) for a great price!  Think you'd be a great fit for the show? Let me know at twitter.com/KCarCFH Leave us a review on Apple Podcasts or recommend us to a friend. It helps immensely.