Wes is The Sales Whisperer®, an Air Force veteran, host of The Sales Podcast, an author, founder of The Make Every Sale Program, and a HubSpot and Infusionsoft partner. Top 3 Value Bombs: 1. Always start with empathy and understanding where your customer’s pain point is. 2. Selling through manipulation and persuasion are different things, and it’s the purpose that differentiates them. 3. Your ads should be interesting and compelling — not boring! Wes’ website - The Sales Whisperer Sponsors: Right Networks: Helps entrepreneurs securely transition applications like QuickBooks Desktop or Microsoft Office to the cloud. To learn more give Right Networks a call at 888-469-5905. And for a special 10% discount mention “Entrepreneurs On Fire” before May 1, 2018! Go To Webinar: My BEST marketing strategy? Hosting LIVE WEBINARS. And Go To Webinar has the reliability and the features you need to deliver webinars your audience will love. For more information, visit GoToWebinar.com/fire!