31 min listen
Greats' Ryan Babenzien: 'Direct-to-consumer is the only way to launch a brand'
Greats' Ryan Babenzien: 'Direct-to-consumer is the only way to launch a brand'
ratings:
Length:
32 minutes
Released:
Nov 27, 2018
Format:
Podcast episode
Description
When Ryan Babenzien decided to launch his own sneaker company in 2014, the direct-to-consumer brand boom was in full swing. He saw it as an opportunity to develop a brand that struck a balance between traditional and digitally-native retail. In this week's episode of the Glossy Podcast, Hilary Milnes sits down with Babenzien to discuss how he's growing a brand that embraces DTC and traditional retail, balances quality and cost, and serves casual and fashion-forward dressers alike.
Released:
Nov 27, 2018
Format:
Podcast episode
Titles in the series (100)
Bando founder Jen Gotch: 'Retail is better when everyone wins': Bando, the e-commerce site selling kitschy office supplies and accessories designed for the Instagram generation, has struck a balance between mass and niche. The brand’s strong, mostly pink aesthetic, cult-like customer following and best-selling... by The Glossy Podcast