32 min listen
Reinventing Travel Brands Through Modern Content Marketing
Reinventing Travel Brands Through Modern Content Marketing
ratings:
Length:
53 minutes
Released:
Feb 24, 2016
Format:
Podcast episode
Description
For this episode we take a deep dive into how Marriott is reshaping how brands — both in travel and beyond — rethink their role in content production and distribution. Marriott International has been a pioneer in this area, launching its own studio in late 2014 to create content for the company’s brands. We speak to David Beebe, Marriott International’s vice president of global creative and content marketing.
Released:
Feb 24, 2016
Format:
Podcast episode
Titles in the series (100)
The Appeal of Mass Tourism in the Age of Authentic Travel: Although slipping into a local routine in a strange and foreign city has never been easier, most tourists are confounded by their basic need to know that they have indeed seen and experienced a place as they imagined. To discuss what draws a supposedly i... by The Skift Travel Podcast