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Reinventing Travel Brands Through Modern Content Marketing

Reinventing Travel Brands Through Modern Content Marketing

FromThe Skift Travel Podcast


Reinventing Travel Brands Through Modern Content Marketing

FromThe Skift Travel Podcast

ratings:
Length:
53 minutes
Released:
Feb 24, 2016
Format:
Podcast episode

Description

For this episode we take a deep dive into how Marriott is reshaping how brands — both in travel and beyond — rethink their role in content production and distribution. Marriott International has been a pioneer in this area, launching its own studio in late 2014 to create content for the company’s brands. We speak to David Beebe, Marriott International’s vice president of global creative and content marketing.
Released:
Feb 24, 2016
Format:
Podcast episode

Titles in the series (100)

Better understand the business of travel.