30 min listen
The Relevance of Travel Media in an Age of Media Abundance
The Relevance of Travel Media in an Age of Media Abundance
ratings:
Length:
45 minutes
Released:
May 18, 2016
Format:
Podcast episode
Description
On this episode of the Skift podcast, we’re talking about the changing role of travel media, how publications are adapting to shifting consumer habits, and what that means to the travel industry as a whole. Our guests this week are Nathan Lump, editor of Travel + Leisure, and Pavia Rosati, founder and CEO of the travel website Fathom. Both of them bring years of experience on both the print and digital side of travel media at multiple brands and startups.
Released:
May 18, 2016
Format:
Podcast episode
Titles in the series (100)
Do Tourism Slogans Matter In Modern Marketing?: Like any other brand that tries to sell its benefits with a catchy phrase, destinations have to grab consumers’ attention and get an idea stuck in their brain. This week we discuss the relevance of tourism slogans in modern marketing, with two guests who... by The Skift Travel Podcast