30 min listen
When Everything Is An Adventure, What Happens to Adventure Travel?
When Everything Is An Adventure, What Happens to Adventure Travel?
ratings:
Length:
36 minutes
Released:
Apr 27, 2016
Format:
Podcast episode
Description
On this episode of the Skift podcast, we’re talking about who can claim to be an adventure traveler, how the word is used (or overused, in our guest's opinion), and how social media is a blessing and curse for operators. We are joined by Bruce Poon Tip, founder and CEO of G Adventures. Also with us is Casey Hanisko, VP of marketing for the Adventure Travel Trade Association.
Released:
Apr 27, 2016
Format:
Podcast episode
Titles in the series (100)
Do Tourism Slogans Matter In Modern Marketing?: Like any other brand that tries to sell its benefits with a catchy phrase, destinations have to grab consumers’ attention and get an idea stuck in their brain. This week we discuss the relevance of tourism slogans in modern marketing, with two guests who... by The Skift Travel Podcast