30 min listen
Travel PR, The Invisible Engine Fueling Your Travel Inspiration
Travel PR, The Invisible Engine Fueling Your Travel Inspiration
ratings:
Length:
42 minutes
Released:
Jun 18, 2015
Format:
Podcast episode
Description
Public relations is the invisible engine that helps control many of the messages that travelers consume about destinations, hotels, airlines and cruises. In this week's podcast, we discuss the evolution of the travel PR industry, with host Samantha Shankman and Skift co-founder and Head of Content Jason Clampet. Guests for this episode are Laura Davidson, founder and CEO of Laura Davidson Public Relations: ldpr.com/, and Jennifer Maguire, founder and CEO of Jennifer Maguire Communications & PR: www.jmc-pr.com/.
Released:
Jun 18, 2015
Format:
Podcast episode
Titles in the series (100)
Do Tourism Slogans Matter In Modern Marketing?: Like any other brand that tries to sell its benefits with a catchy phrase, destinations have to grab consumers’ attention and get an idea stuck in their brain. This week we discuss the relevance of tourism slogans in modern marketing, with two guests who... by The Skift Travel Podcast