Driving Success: Modern Techniques for CDL Recruiting and Retention: Driving Success, #3

By David Edge

In this third Series of Driving Success. We attempt to roll back the curtian a bit in to the past techiques of recruiting and mix what worked with the modern advancments in hiring . We dig deeper in to turnover and the cost i places on carriers. We also look at solutions to reduce turnover enough to affect the bottom line in a possitive way.  We explore ways to invest in our drivers so that we can measure the ROI of the retention and culture changes.  Join us as we try to solve transportations biggest issue. 

• Language: English
• Publisher: David Edge
• Release date: Mar 15, 2024
• ISBN: 9798224367757

David Edge

Twenty-five year veteran of Transportation managment and ownership.  David has been described by his peers as loyal, dependable and reliable. Whether it is Operations managment , safety compliance or retaining valuable employees David knows the value of building relationships that last. 

Book preview

Table Of Contents

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The History of CDL Recruiting 3

The Importance of Retention in the Transportation Industry 4

Utilizing Social Media for Recruiting 5

Applicant Tracking Systems and Automation 6

Marketing in House or with an Agency Pro and Con 7

Analyzing Recruitment Metrics 8

Setting Recruiting Goals Based on Turnover and Growth

Projections 9

Identifying Key Retention Indicators 10

Creating a Positive Company Culture Even if it Causes Pain to

Implement 11

Weeding the Garden of Negative Attitudes 12

Showcasing Employee Success Stories 13

Four Legs of Retention 1. Transparency in Recruiting and Onboarding,2. Transparency in Operations and Dispatch, 3. Reward

and Recognition, 4. Continued Growth and Career Paths 15

Keep Compensation Competitive for New and Current Drivers 16

What is the True Cost of Turnover 17

Using Driver Communication Apps to Put a Plan in Action 18

Implementing Driver Feedback Systems 19

Developing a Comprehensive Recruitment Plan 20

Creating a Driver Retention Department with Authority to Effect

Change 21

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Case Study 1: Georgia Trucking Company 500 drivers 22

Case Study 2: Texas Based Trucking Logistics Company 1500

Drivers 23

Predicting Trends in Driver Recruitment 24

Embracing Technological Advancements for Retention Success 25

Recap of Key Strategies 26

Implementing Changes for Recruiting and Retention Success 27

The Health of a Carrier Depends on a Motivated Recruiting

Department an a Proactive Retention Department 28

Chapter 1: The Evolution of CDL Recruiting and Retention

The History of CDL Recruiting

The history of CDL recruiting is a fascinating journey that has evolved significantly over the years. From traditional methods of recruitment to modern techniques driven by technology, the landscape of CDL recruiting has undergone a major transformation.

In the early days of CDL recruiting, transportation managers and driver recruiters relied heavily on print advertisements, job fairs, and word-of- mouth referrals to attract potential candidates. However, as the demand for qualified drivers increased, the industry began to explore new avenues for recruitment.

The advent of the internet revolutionized the way CDL recruiting was conducted, with online job boards and social media platforms becoming popular tools for reaching a wider audience of potential drivers. This shift towards digital recruitment allowed transportation managers and driver recruiters to target specific demographics and engage with candidates in a more personalized manner.

As technology continued to advance, the use of data analytics and artificial intelligence became essential components of modern CDL recruiting strategies. Retention specialists began to leverage these tools to identify patterns in driver behavior, predict turnover rates, and develop targeted retention programs to improve driver satisfaction and loyalty.

Today, the landscape of CDL recruiting is shaped by a combination