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    Pricing: Mastering the Price Game, Unveiling the Art and Science of Successful Pricing
    Pricing: Mastering the Price Game, Unveiling the Art and Science of Successful Pricing
    Pricing: Mastering the Price Game, Unveiling the Art and Science of Successful Pricing
    Ebook275 pages3 hours

    Pricing: Mastering the Price Game, Unveiling the Art and Science of Successful Pricing

    By Fouad Sabry

    ()

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    About this ebook

    What is Pricing


    Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product.


    How you will benefit


    (I) Insights, and validations about the following topics:


    Chapter 1: Pricing


    Chapter 2: Price discrimination


    Chapter 3: Information good


    Chapter 4: Product bundling


    Chapter 5: Sales promotion


    Chapter 6: Product differentiation


    Chapter 7: Porter's generic strategies


    Chapter 8: Relationship marketing


    Chapter 9: Yield management


    Chapter 10: Rebate (marketing)


    Chapter 11: Pricing strategies


    Chapter 12: Retail marketing


    Chapter 13: Aftermarket (merchandise)


    Chapter 14: Six forces model


    Chapter 15: Dynamic pricing


    Chapter 16: Value-based pricing


    Chapter 17: Geographical pricing


    Chapter 18: Premium pricing


    Chapter 19: Customer to customer


    Chapter 20: Pay what you want


    Chapter 21: Customer cost


    (II) Answering the public top questions about pricing.


    (III) Real world examples for the usage of pricing in many fields.


    Who this book is for


    Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of pricing.

    LanguageEnglish
    PublisherOne Billion Knowledgeable
    Release dateJan 16, 2024
    Pricing: Mastering the Price Game, Unveiling the Art and Science of Successful Pricing

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