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    Market Analysis: Mastering Market Analysis, Strategies for Success in a Dynamic World
    Market Analysis: Mastering Market Analysis, Strategies for Success in a Dynamic World
    Market Analysis: Mastering Market Analysis, Strategies for Success in a Dynamic World
    Ebook303 pages3 hours

    Market Analysis: Mastering Market Analysis, Strategies for Success in a Dynamic World

    By Fouad Sabry

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    About this ebook

    What is Market Analysis


    A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.


    How you will benefit


    (I) Insights, and validations about the following topics:


    Chapter 1: Market analysis


    Chapter 2: Marketing


    Chapter 3: Marketing research


    Chapter 4: Marketing plan


    Chapter 5: Market segmentation


    Chapter 6: Market research


    Chapter 7: Marketing management


    Chapter 8: Competitor analysis


    Chapter 9: Marketing strategy


    Chapter 10: Situation analysis


    Chapter 11: Segmenting-targeting-positioning


    Chapter 12: Context analysis


    Chapter 13: Target audience


    Chapter 14: Industrial market segmentation


    Chapter 15: Dominance (economics)


    Chapter 16: Market environment


    Chapter 17: Target market


    Chapter 18: Go to market


    Chapter 19: Firmographics


    Chapter 20: Global environmental analysis


    Chapter 21: Product strategy


    (II) Answering the public top questions about market analysis.


    (III) Real world examples for the usage of market analysis in many fields.


    Who this book is for


    Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Analysis.

    LanguageEnglish
    PublisherOne Billion Knowledgeable
    Release dateJan 22, 2024
    Market Analysis: Mastering Market Analysis, Strategies for Success in a Dynamic World

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