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    Market Intelligence: Mastering Market Intelligence, Strategies for Success in a Data-Driven World
    Market Intelligence: Mastering Market Intelligence, Strategies for Success in a Data-Driven World
    Market Intelligence: Mastering Market Intelligence, Strategies for Success in a Data-Driven World
    Ebook296 pages3 hours

    Market Intelligence: Mastering Market Intelligence, Strategies for Success in a Data-Driven World

    By Fouad Sabry

    ()

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    About this ebook

    What is Market Intelligence


    Market intelligence (MI) refers to the process of collecting and analyzing information that is pertinent to a company's market, including trends, monitoring of competitors, and monitoring of customers. It is a subtype of competitive intelligence (CI), which refers to the data and information that is gathered by businesses in order to provide continual insight into market trends such as the values and preferences of customers and competitors.


    How you will benefit


    (I) Insights, and validations about the following topics:


    Chapter 1: Market intelligence


    Chapter 2: Customer relationship management


    Chapter 3: Supply chain management


    Chapter 4: Business intelligence


    Chapter 5: Strategic management


    Chapter 6: Marketing management


    Chapter 7: Competitive advantage


    Chapter 8: SWOT analysis


    Chapter 9: Marketing strategy


    Chapter 10: Business performance management


    Chapter 11: Marketing communications


    Chapter 12: Customer service


    Chapter 13: Business analyst


    Chapter 14: Competitive intelligence


    Chapter 15: Segmenting-targeting-positioning


    Chapter 16: Strategic communication


    Chapter 17: Market research


    Chapter 18: Market environment


    Chapter 19: Customer experience


    Chapter 20: Social media measurement


    Chapter 21: Market orientation


    (II) Answering the public top questions about market intelligence.


    (III) Real world examples for the usage of market intelligence in many fields.


    Who this book is for


    Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Intelligence.

    LanguageEnglish
    PublisherOne Billion Knowledgeable
    Release dateJan 24, 2024
    Market Intelligence: Mastering Market Intelligence, Strategies for Success in a Data-Driven World

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