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    Yield Management: Strategies for Maximum Profitability
    Yield Management: Strategies for Maximum Profitability
    Yield Management: Strategies for Maximum Profitability
    Ebook302 pages3 hours

    Yield Management: Strategies for Maximum Profitability

    By Fouad Sabry

    ()

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    About this ebook

    What is Yield Management


    Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource. As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."


    How you will benefit


    (I) Insights, and validations about the following topics:


    Chapter 1: Yield management


    Chapter 2: Microeconomics


    Chapter 3: Monopoly


    Chapter 4: Price discrimination


    Chapter 5: Profit maximization


    Chapter 6: Product bundling


    Chapter 7: Pricing


    Chapter 8: Marketing management


    Chapter 9: Dynamic packaging


    Chapter 10: Pricing strategies


    Chapter 11: Demand


    Chapter 12: Global distribution system


    Chapter 13: Dynamic pricing


    Chapter 14: Revenue management


    Chapter 15: Airline reservations system


    Chapter 16: Price optimization


    Chapter 17: Profit (economics)


    Chapter 18: Pricing science


    Chapter 19: Littlewood's rule


    Chapter 20: Monopoly price


    Chapter 21: Airfare


    (II) Answering the public top questions about yield management.


    (III) Real world examples for the usage of yield management in many fields.


    Who this book is for


    Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Yield Management.

    LanguageEnglish
    PublisherOne Billion Knowledgeable
    Release dateMar 29, 2024
    Yield Management: Strategies for Maximum Profitability

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