Ebook190 pages2 hours
Win, Keep, Grow: How to Price and Package to Accelerate Your Subscription Business
By Mark Stiving
Rating: 4 out of 5 stars
4/5
()
About this ebook
Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business. The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one. Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization.
Related to Win, Keep, Grow
Related ebooks
Subscription Marketing Rating: 4 out of 5 stars4/5Impact Pricing: Your Blueprint for Driving Profits Rating: 4 out of 5 stars4/5Profit By Design: How to build a customer portfolio full of profitable promoters Rating: 0 out of 5 stars0 ratingsUpstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation Rating: 5 out of 5 stars5/5Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World Rating: 0 out of 5 stars0 ratingsLand and EXPAND: 6 Simple Strategies To Grow Your Company's Top And Bottom Line Rating: 5 out of 5 stars5/5Choose Your Customer: How to Compete Against the Digital Giants and Thrive Rating: 0 out of 5 stars0 ratingsProduct Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value Rating: 4 out of 5 stars4/5Winning With Strategic Marketing: Driving Success for Startups and Small Businesses Rating: 0 out of 5 stars0 ratingsLean Pricing: Pricing Strategies for Startups Rating: 0 out of 5 stars0 ratingsSway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5Product Entrepreneur: How to Launch Your Product Idea: Napkin Sketch to $1 Million in Sales Rating: 5 out of 5 stars5/5The StartUp Master Plan: How to Build a Successful Business from Scratch Rating: 0 out of 5 stars0 ratingsFind Your Market: Discover and Win Your Product’s Best Market Opportunity Rating: 3 out of 5 stars3/5Sell More Faster: The Ultimate Sales Playbook for Startups Rating: 0 out of 5 stars0 ratingsThe B2B Innovator’s Map: How to Get from Idea to Your First 10 Customers Rating: 0 out of 5 stars0 ratingsReady, Set, Growth hack: A beginners guide to growth hacking success Rating: 0 out of 5 stars0 ratingsLoyalty program A Complete Guide Rating: 0 out of 5 stars0 ratingsLean B2B: Build Products Businesses Want Rating: 5 out of 5 stars5/5CMO to CRO: The Revenue Takeover by the Next Generation Executive Rating: 0 out of 5 stars0 ratingsFrom Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans Rating: 0 out of 5 stars0 ratingsThe Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar Rating: 0 out of 5 stars0 ratingsPricing Your Services: 21 Tips for More Profit Rating: 5 out of 5 stars5/5Mastering Recurring Revenue Rating: 5 out of 5 stars5/5Small By Design: The Entrepreneur’s Guide For Growing Big While Staying Small Rating: 0 out of 5 stars0 ratingsMarketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing) Rating: 0 out of 5 stars0 ratingsMaximizing Customer Loyalty: The Ultimate Guide to Delivering Incredible Frontline Customer Service Rating: 0 out of 5 stars0 ratingsEntrepreneur Voices on Growth Hacking Rating: 0 out of 5 stars0 ratingsAttracting Investors: A Marketing Approach to Finding Funds for Your Business Rating: 0 out of 5 stars0 ratings
Small Business & Entrepreneurs For You
Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Overcoming Impossible: Learn to Lead, Build a Team, and Catapult Your Business to Success Rating: 5 out of 5 stars5/5The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Ultimate Side Hustle Book: 450 Moneymaking Ideas for the Gig Economy Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5Capital Gaines: Smart Things I Learned Doing Stupid Stuff Rating: 3 out of 5 stars3/5How to Open & Operate a Financially Successful Notary Business Rating: 4 out of 5 stars4/5Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Starting a Business All-In-One For Dummies Rating: 4 out of 5 stars4/5Dream Big: Know What You Want, Why You Want It, and What You’re Going to Do About It Rating: 4 out of 5 stars4/5The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Rating: 4 out of 5 stars4/5Small Business For Dummies Rating: 4 out of 5 stars4/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 4 out of 5 stars4/5What Your CPA Isn't Telling You: Life-Changing Tax Strategies Rating: 4 out of 5 stars4/5The LLC and Corporation Start-Up Guide: Your Complete Guide to Launching the Right Business Rating: 5 out of 5 stars5/5The Whole Body Entrepreneur: A Physical and Emotional Self-Care Bootcamp Rating: 5 out of 5 stars5/5The Side Hustle: How to Turn Your Spare Time into $1000 a Month or More Rating: 4 out of 5 stars4/5The Everything Nonprofit Toolkit: The all-in-one resource for establishing a nonprofit that will grow, thrive, and succeed Rating: 0 out of 5 stars0 ratings48 Days to the Work and Life You Love: Find It—or Create It Rating: 3 out of 5 stars3/5The Start Your Own Business Bible: 501 New Ventures You Can Launch Today Rating: 4 out of 5 stars4/5Without a Doubt: How to Go from Underrated to Unbeatable Rating: 4 out of 5 stars4/5
Reviews for Win, Keep, Grow
Rating: 4 out of 5 stars
4/5
1 rating0 reviews
Book preview
Win, Keep, Grow - Mark Stiving
&d