The REACH we are familiar with today bears little resemblance to the ReachMedia that CEO Struan Abernethy assumed leadership of in 2019. Here he outlines the transformation he has steered in the company to support the growth of New Zealand businesses.
You don’t get a much bigger challenge than the one CEO Struan Abernethy undertook when he acquired what was then ReachMedia, in July 2019. He was joining a business that was operating in a fiercely price-driven monopoly in its core product of letterbox marketing. It was suffering from an erosion of profitability, had low morale and high staff churn, and was confused on identity, direction and relevance in a rapidly evolving digital marketing landscape.
Struan, was an