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    The Digital Marketing Masterclass: From Beginner to Pro
    The Digital Marketing Masterclass: From Beginner to Pro
    The Digital Marketing Masterclass: From Beginner to Pro
    Ebook60 pages22 minutes

    The Digital Marketing Masterclass: From Beginner to Pro

    By Modisana Mosweu

    ()

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    About this ebook

    This course is designed to provide a comprehensive understanding of digital marketing concepts and strategies. It covers a range of topics, including SEO, social media marketing, email marketing, Google AdWords, Google Analytics, and more. The course is suitable for beginners who want to learn how to market their business online.

    LanguageEnglish
    PublisherModisana Mosweu
    Release dateNov 5, 2023
    ISBN9798223742111
    The Digital Marketing Masterclass: From Beginner to Pro

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      Book preview

      The Digital Marketing Masterclass - Modisana Mosweu

      Course Outline

      The course is divided into 10 lessons, each covering a specific topic. Here is an overview of the lesson topics:

      Introduction to Digital Marketing

      Overview of digital marketing

      Benefits of digital marketing

      Digital marketing channels

      Market Research

      Understanding your target audience

      Conducting market research

      Analyzing market data

      Website Design and Development

      Website design principles

      Website development tools

      Creating a website from scratch

      Search Engine Optimization (SEO)

      Understanding SEO

      Keyword research

      On-page optimization

      Off-page optimization

      Social Media Marketing

      Overview of social media marketing

      Social media platforms

      Creating a social media strategy

      Engaging with customers on social media

      Email Marketing

      Overview of email marketing

      Building a mailing list

      Creating effective email campaigns

      Measuring email campaign success

      Google AdWords

      Overview of Google AdWords

      Creating an AdWords account

      Creating profitable advertising campaigns

      Measuring AdWords campaign success

      Google Analytics

      Overview of Google Analytics

      Setting up Google Analytics

      Analyzing website traffic

      Measuring website performance

      Content Marketing

      Overview of content marketing

      Creating a content marketing strategy

      Creating high-quality content

      Measuring content marketing success

      Final Project

      Applying digital marketing concepts to a real-world scenario

      Creating a digital marketing strategy for a business

      Presenting the digital marketing strategy

      Brief Description: This course is designed to provide a comprehensive understanding of digital marketing concepts and strategies. It covers a range of topics, including SEO, social media marketing, email marketing, Google AdWords, Google Analytics, and more. The course is suitable for beginners who want to learn how to market their business online.

      Course Objectives

      By the end of this course, you will be able to:

      Understand the fundamentals of digital marketing

      Create a digital marketing strategy for your business

      Use SEO to improve your website’s ranking on search engines

      Use social media to promote your brand and engage with customers

      Use email marketing to build a mailing list and reach out to customers

      Use Google AdWords to

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