Making Youtube

By James Smith

In an online world where people are constantly bombarded by content wherever they search, how do you make sure that your brand stands out?

 

Do you want your online campaign to be viewed by as many as the 2 billion active monthly users it can possibly reach?

 

Are you looking for a cost-effective way that will reach a wider audience and convert them into sales?

 

The problem is, 83% of online marketers are using video marketing, and too much content gives users a feeling of being overwhelmed, interrupted, and intruded.

 

Rather than gaining the interest of your potential audience, you may end up doing the opposite and lose their interest in your brand completely.

 

Yet, there is a way to bridge the gap, engage your audience, and increase the likelihood of building a trusting relationship together.

 

In The Beginner's Guide to YouTube Advertising, you will discover:

 

• How to use YouTube algorithms to reach your target audience and skyrocket the traffic to your website
• The key to understanding consumer behavioral patterns, as well as touchpoints where you can be visible through their searching journey
• How to capture your audience at the right place, at the right time
• The secret to creating an "unskippable" video your audience won't be able to resist
• Step-by-step guidance on how to upload your first video ad, and what metrics to use to maximize the campaign
• The best keyword research tool that will set your content above your competitions'
• How you can use this one method to not only improve your campaign, but also keep track of its performance
• Bonus: Get a glimpse of YouTube's future in the fast-approaching years to come

 

And much more.

 

Adding YouTube advertising to your marketing strategy may just be exactly what your brand is in need of to increase revenues.

 

Most social media platforms require bigger budgets, but you can run your YouTube ad for as low as $0.10.

 

Don't miss the chance of reaching a wider audience and leveraging your brand to its maximum potential.

 

Forget about missing the past years, you still have your chance now.

 

This is time and opportunity you shouldn't be wasting--now is the perfect moment to start increasing the social media presence of your brand!

• Language: English
• Publisher: Alan Newton
• Release date: Apr 11, 2023
• ISBN: 9798215282052

Book preview

Making YouTube

The Beginner’s Guide to YouTube Advertising

James Smith

© Copyright 2020 - All rights reserved.

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Please note the information contained within this document is for educational and entertainment purposes only. All effort has been executed to present accurate, up to date, reliable, complete information. No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaged in the rendering of legal, financial, medical or professional advice. The content within this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book.

By reading this document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of the use of the information contained within this document, including, but not limited to, errors, omissions, or inaccuracies.

Table of Contents

Introduction

How to Succeed at YouTube Marketing

Chapter 1: Who, What, Where, When, How? Ask Goog... YouTube

YouTube at a Glance

How Users Engage With YouTube

Benefits of Using YouTube

Wide Digital Reach

Advanced Targeting

Flexibility in Creating Ads

Cost-Effective

Measurable Results

Hooked—How YouTube’s Algorithm Works

The Previous Creator-Centric Model

The Current User-Centric Model

Chapter 2: The Right Moment, at the Right Time

The Different Formats of YouTube Ads

Standard Banner Ads

In-Video Overlay Ads

TrueView Ads

Non-Skippable YouTube Ads

Bumper Ads

Sponsorships

Understanding the Buyer’s Journey

Awareness

Consideration

Decision

Sequential Retargeting

How to Target Interested Users on YouTube

Chapter 3: Uploading Your First Video Ad

Elements of Video Content Marketing

Goal-Setting

Relevance to Your Target Market

Call to Action

Format and Distribution Location

Setting up Your Account and Uploading to the Right Audience

Step 1: Create a YouTube Account

Step 2: Create a Google AdWords Account

Step 3: Link Your Accounts

Step 4: Set Your Daily Budget

Step 5: Set Your Ad’s Location

Step 6: Upload Your Video

Step 7: Advanced Settings—Setting the Frequency of Your Ad

Step 8: Choosing Which Devices Your Ad Will be Viewable On

Step 9: Setting the Demographics and Content Type

Step 10: Using Keywords

Chapter 4: Measuring Results and Performance

Conversion Funnels

Brand Awareness and Recall

Capturing Viewers’ Interest

Converting Views to Action

Analyzing the Performance of Your Ad

Core Performance

Click Performance

Reach and Frequency

Video Viewership

Improving Video Performance through YouTube Analytics

Revenue Reports

Watch Time Reports

Interaction Reports

Calculating ROI and ROAS

Chapter 5: Advanced Settings and How-To’s

How to Find the Best Keywords

Understanding Your Niche

Goal Setting

Create Content Buckets

List Down Relevant Topics

List Down Focus Keywords

Use Keyword Research Tools

How to Create an Unskippable Video

The Importance of Your Hook

How to Increase YouTube Engagement

Remind Viewers to Engage

Consider Shortening Your Video

Promote Your Videos Elsewhere

Don’t Forget the Call to Action

YouTube Best Practices

Post on a Regular Schedule

Keep all Videos Relevant to Your Goals

Use Playlists

Get Detailed About Your Products

Build a Community

Chapter 6: Press Play, or Skip?

It’s Not Too Late to Start Marketing With YouTube

Changing Interests

Showcase Your Unique Perspective

YouTube in the Years to Come

A Lack of Competition

Tons of Content Produced Without Any Cost

Ownership by Google

Success stories

Skullcandy

CLIF Bar

Ad Council

Conclusion

References

Introduction

The amount of information contained in one single frame can take three pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along. Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. - Lisa Lubin

In today’s highly competitive and ever-changing world of marketing, the pressure to capture a new market is increasingly difficult. Where print media and television once reigned supreme for attracting consumer attention, now websites, specifically advertisements on social media sites, are becoming a bigger part of a successful advertisement strategy. Advertising needs to stay ahead of the curve, and that means going where the best results can be found, even if it’s a marketing style that you don’t have much previous experience with. The website with perhaps the greatest potential for incredible marketing success in the modern day, is the video sharing social media site, YouTube.

YouTube has some significant advantages over more traditional media. For starters, it has an incredibly large user base who are always looking for new videos to watch. According to Google, YouTube has over 2 billion unique users every month across the globe, and more than 250 million hours’ worth of YouTube videos are watched per day by its viewers (Spangler, 2019, para. 2 & 3). This means there is an incredibly large viewerbase that your advertisements could potentially reach. In addition to this, YouTube offers an impressive engagement rate when compared to ads run on TV. An analysis of 56 case studies conducted by Google reported that YouTube delivers a higher return on investment than TV in 77% of studies (O’Reilly, 2016, para. 3). On average, any monetary investment in YouTube ads will be more cost-effective than investing the same amount in TV. You are much more likely to both reach an audience and get a positive response if you use YouTube advertisements to your advantage.

On top of these benefits, YouTube also captures a unique and constantly expanding demographic. The vast majority of YouTube users are younger people, which can be a very appealing demographic for many products since a younger customer base ensures more years of sales in the future. As the younger demographic shifts away from cable TV, more and more people are cutting the cord and switching to streaming or web-based video content. Many of these people are spending more time on sites like YouTube, with many young adults using YouTube to watch at least one video a day, if not many more. YouTube’s structure encourages chaining one video into the next, which means there are many eyes ready and willing to watch your content.

It also remains the dominant video sharing site with no strong competitors. You can be fairly certain that YouTube is going to stick around for quite a while without being pushed out of its top spot, so there is no need to worry about it suffering a similar fate to cable TV anytime soon. YouTube becomes more dominant every day; you don’t want to be left behind using TV as your only marketing platform. Make the switch now so you can maximize the number of potential customers you can reach.

All of these benefits make the idea of marketing on YouTube a promising one. But how do you get started, and how do you make sure you are running the most effective advertisements possible?

How to Succeed at YouTube Marketing

In Making YouTube, you will learn the secrets to advertising success on one of the most rapidly expanding avenues available for reaching an audience. In order to do that, it’s important to understand how YouTube works on a user level and on an advertiser level. Both aspects are critical for successfully marketing on the platform.

You can connect to your viewers best if you understand what they want to get out of their user experience. This means limiting the intrusiveness of your ad while still getting it in front of as many eyes as possible. It also means crafting ads that the standard user base will be interested in watching, even voluntarily. Since YouTube is a video sharing platform, there is huge potential for a well-liked ad to be passed around by its users, saving you time and money and improving your financial return.

On an advertiser level, you want to understand exactly how your ads will be displayed and what permissions YouTube grants you. If you don’t know the extent of the services YouTube provides to marketers, you may miss out on some truly helpful tools that can make your experience much easier and more profitable. You also want to be aware of the different ways YouTube can display your video, some of which can impact the level of response you receive. All this and more is included inside this book.

Making YouTube will also guide you through the steps of how to set up your first video advertisement. The process can be intimidating to those who have never used YouTube for advertising before, but with the step-by-step guide featured here, anyone can learn how to upload ads and watch them work in real time. YouTube offers advertisers an easy way to