Existing to champion the power, value, and effectiveness of TV advertising, ThinkTV was established in 2018 to maintain a sustainable and successful television industry in Aotearoa.
With founding members TVNZ, Warner Bros. Discovery and Sky, the marketing and research association’s ultimate goal is to help advertisers and agencies get the best out of todays multi-platform TV.
As a marketer, Jodene Murphy, ThinkTV’s General Manager, feels this role provides an opportunity to help address some of the problems she’s faced.
“Everything the team does starts with thinking about the biggest challenges facing marketers right now, and how we could help to tackle them with the right research, the best expert
