Summary of Disney Institute's Be Our Guest

By IRB Media

Get the Summary of Disney Institute's Be Our Guest in 20 minutes. Please note: This is a summary & not the original book.Original book introduction: Disney Institute specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last twenty-five years, thousands of professionals from more than thirty-five countries and more than forty industries have attended business programs at Disney Institute and learned how to adapt the Disney approach for their own organizations.

Be Our Guest highlights the successes many of these companies have achieved, plus the key processes and best practices that have made Disney a trusted and revered brand around the world for more than eighty-five years.

• Language: English
• Publisher: IRB Media
• Release date: Feb 6, 2021
• ISBN: 9781638153702

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Summary

of

Disney Institute’s

Be Our Guest

Perfecting the Art of Customer Service

Table of Contents

Overview

Key Insights

Key Insight 1

Key Insight 2

Key Insight 3

Key Insight 4

Key Insight 5

Key Insight 6

Key Insight 7

Key Insight 8

Key Insight 9

Important People

Author’s Style

Author’s Perspective

Overview

Be Our Guest: Perfecting the Art of Customer Service (2011)by Disney Institute and Theodore Kinni outlines the Walt Disney Company’s approach to customer service. Disney Institute, the company’s professional development arm, trains people from other businesses, nonprofits, and government agencies to adapt Disney’s customer service strategies for their own organizations. To illustrate Disney’s best practices in action, the book provides numerous examples of effective customer service at the Walt Disney Company and in organizations that have participated in Disney Institute training.

The Walt Disney Company is known for creating magical customer experiences. This magic has made Disney one of the largest media companies in the world, with businesses in movies, television, theme parks, consumer products, and interactive media. Behind the magic is a guiding ideal called Quality