On Will Guidara's 12th birthday, he had the experience of a lifetime while dining with his family at Four Seasons. Less than thirty years later, Will and his co-partner of Eleven Madison Park were being lauded for the top spot of The World's 50 Best Restaurants in 2017.Will's new book is Unreasonable Hospitality and I now call it one of the best books written on this topic. The book is part memoir and many parts of inspiration, encouragement, and instruction. In this conversation, Will explains the 95-5 rule, restaurant smart vs. corporate smart, pre-meal meetings, and the primary reason hospitality can be taught in any business.