Intelligence Report
Jun 02, 2022
4 minutes
INTELLIGENCE REPORT: THE VALUE OF BUILDING A PURPOSE-DRIVEN BUSINESS
We often hear that a sense of purpose is the most important attribute for a company to have, but what are the benefits of building a purpose-driven business? We asked the Gen.T community for their insights, based on four key statistics that illustrate why purpose matters
PATRICIA DWYER
FOUNDER, THE PURPOSE BUSINESS
Purpose requires a different way of thinking about the economy and the role an organisation plays in it. The success of business isn’t just about profit maximisation, ie profit at all costs, harming the environment, people and society. Instead, purpose in business is about profitability—using products and services
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