THE ART OF THE CRAFT
paraphrase and repurpose a famous Supreme Court of the United States decision on hardcore pornography, well crafted content marketing is something you can’t always describe, but you know it when you see it. The problem these days often is that regardless of craft, you don’t see content for long before it’s lost to the void – which is probably about where we should leave the pornography analogy—just one more piece of internet flotsam in a sea of content competing for users’ attention. As The Content Strategist blog recently put it, while smart marketers have cottoned on to the impact of content marketing, execution has become rote—with
