Quick and Dirty Annual Marketing Plan for Entrepreneurs: Quick and Dirty, #1

By Heidi Angell

Heidi Angell of Angell's 4 Authors, Marketing Maven, course creator, and author of 9 fiction books, has created a simple guide to help you create a multi-pronged marketing plan that you can implement with as little as 30 minutes a day building towards a robust sales front. Get this easy guide to begin promoting your business today.

 

This book is great for new entrepreneurs with no marketing experience or for established business owners who are looking at how to take their marketing plan to the next level. This is a quick and dirty introduction to the concepts of annual marketing plans and offers tips and suggestions on how to build your own plan. As with the rest of her Quick and Dirty series, if you need additional support Heidi offers courses and one-on-one coaching opportunities to expand your implementation of the principles taught in Quick and Dirty Annual Marketing Plan for Entrepreneurs. Grab your copy today and start building your marketing plan for sales success! 

• Language: English
• Publisher: Harahel Publishing
• Release date: Apr 22, 2023
• ISBN: 9781954299030

Book preview

Introduction

Welcome to the Quick and Dirty Series, The Annual Marketing Plan for Entrepreneurs. Heidi Angell put this series together back in 2017 while working with a small independent press, OWS Ink. Back then it was just provided to the authors at the press, introducing them to the options for marketing their book and letting them know what we would provide for them as a press, and what they were expected to do on their own to help us help them market their books. The plan was built from Heidi’s successful annual marketing plans she created to market her own books all by herself and using this system, Heidi was able to generate $3,000 to $5,000 a month in sales on 7 books across 4 series in different genres. Those who are familiar with book marketing know she broke all the rules of profitability and audience building by writing in so many different genres and with so few books in each series (no more than 2 in a series, at the time.) and yet she was able to generate a profit with this multi-faceted annual marketing plan. She was spending 20 hours a week on marketing to do so, but even if you can only commit 5 hours a week, this plan will help you to build your audience, and thereby build your sales. She used the same principles in building out her marketing for her courses, and often returned to these same principles when coaching entrepreneurs so she decided to create a guide aimed specifically at you.

The key to this plan is that you must work what you can, when you can, and commit at least 5 hours a week to building your marketing. Businesses don’t just sell themselves. WE have to commit to being their biggest advocate. Heidi recommends a multi-faceted plan as you don’t want to put all your eggs in one basket and risk that basket being taken away at any point. The key to building your plan is to know how much time you can commit and not over-extend yourself while setting up your annual marketing plan. If you only have five hours to commit to marketing each week then you should build a plan that will work with that. Something like one social media platform (spending an hour a week), an e-newsletter to bring customers into your realm (spending an hour a week), advertising on one platform (leaving an hour a week to monitor ads and spend) and one event a quarter, with the off time between events focused on building your publicity list and nurturing those relationships (at two hours a week). That is a workable 5 hour a week plan that allows you a four-pronged approach to connecting with customers and selling your product or service. If your social media gets blocked or banned, as seems to happen over the most innocuous posts these days, you still have other approaches to work. Sales will trickle in, and you will build momentum. Consistency and adaptation are far more important to building success than a massive budget and throwing stuff at the wall to see what sticks.

While building this plan, you also want to focus on tasks that you enjoy (or can easily outsource)