Newbie's Guide to Marketing: How to Build a Marketing Plan

By Thomas Ramsey III and Sean Kibler

When forming a business for the first time, while on a tight budget, it’s important to make sure that everything is in order. Making sure that you are organized both financially and mentally will prepare you for the survival of the fittest. When you look at the term “survival of the fittest” you think of a group of people or animals whose resources are low and the only one that will survive is the very best. The ultimate being could be the strongest because of his or her ability to strategize. One could also be the strongest because of their ability to think rationally at a moment’s notice. Some people are naturally talented and can become the best in any given situation regardless of those around them.

• Language: English
• Publisher: Hoven Innovative Marketing, LLC
• Release date: Mar 8, 2012
• ISBN: 9781620180211

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Newbie's Guide to Marketing: How to Build a Marketing Plan

Newbie’s Guide to Marketing How to Build a Marketing Plan

Something to Think About

When forming a business for the first time, while on a tight budget, it’s important to make sure that everything is in order.  Making sure that you are organized both financially and mentally will prepare you for the survival of the fittest. When you look at the term survival of the fittest you think of a group of people or animals whose resources are low and the only one that will survive is the very best.  The ultimate being could be the strongest because of his or her ability to strategize.  One could also be the strongest because of their ability to think rationally at a moment’s notice. Some people are naturally talented and can become the best in any given situation regardless of those around them.

Now let’s look at this in terms of the business world.  You have many businesses competing within the same business segment and the business with the most money, the best strategy or the ability to think the fastest will come out on top.  Is it possible to have all of these qualities?  Yes it is, but for now, you, as a small business have to work your way up. Choosing one competitive advantage and building off of it will benefit you in the early stages of the game. Not only will it save money, it will keep you focused in the coming weeks, months and years!

Now let’s break it down even more!   The businesses that are usually the strongest are the companies that have all the money and can afford to spend large amounts of it on their marketing campaigns.  The companies able to make split decisions instantly are the companies that have been around for a long period of time and have experienced a great deal of challenges.  This allows these companies to be able to respond quickly to situations while still thinking rationally. The big companies once started out small; however,