Business Startup Guide: How to Write a Business Plan

By Aaron Mullins

Writing a business plan is an important part of setting up a business. A good business plan can show potential investors, banks or suppliers that your ideas will work, while also helping you decide what your own expectations are and shaping these into plans of action. It can be intimidating getting all the information together, but this brief simple-to-follow guide will provide you with an overview to help you create a strategy for success.

A good business plan should set out short-term and long-term objectives, with a clear pathway of how to achieve these. Typically, a business plan will provide information about the first three years of trading, with particular emphasis on the expenses and expected revenues from the first year. If you are going to ask for financial investment or support from a bank, supplier or independent investor, then you will need to have a business plan as part of their requirements.

The book contains a brief overview of the six key sections that you should think about putting in your business plan, Executive Summary, Business Description, Market Strategy, Sales and Promotion, and Operation and Management. If you download The Ultimate Business Plan Template for free from the Business Resources section on my website, or Smashwords Publishers, you can use it in conjunction with this guide to complete your business plan.

• Language: English
• Publisher: Aaron Mullins
• Release date: Sep 8, 2016
• ISBN: 9781370266715

Aaron Mullins

Dr Aaron Mullins is an award-winning, internationally published psychologist. He’s also an Amazon bestselling author known for exploring psychological phenomenon in his books.He started Birdtree Books Publishing where he worked as Editor-in-Chief. He partnered with World Reader Charity and sponsored English lessons in an under-tree school in India, before moving on to new ventures.Aaron’s work for the National Centre for Entrepreneurship in Education stimulated business growth throughout Saudi Arabia, Malaysia, India and Nigeria, as well as enhancing entrepreneurial research within the UK.Aaron taught academic writing at Coventry University. He creates business guides for entrepreneurs, writing guides for fellow authors, and is also the designer behind the Mullins Made clothing brand.Now semi-retired from academia and moved back to Scotland, he devotes most of his time to charity work, travelling and writing on the beach.

Book preview

How to Write a Business Plan

Business Startup Guide

Copyright 2016 Aaron Mullins

Smashwords Edition

Smashwords Edition License Notes

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Contents

Foreword

1. Executive Summary

2. Business Description

3. Market Strategy

4. Sales and Promotion

5. Operations and Management

6. Finances

Foreword

Writing a business plan is an important part of setting up a business. A good business plan can show potential investors, banks or suppliers that your ideas will work, while also helping you