How to develop business ideas with serial entrepreneur Norman Crowley. Norman also shares his inspiring entrepreneurial journey. Is the idea the easy part, and execution the harder part? How do you determine if you have a good idea for a small business? “Just begin! The customer will fix your idea very quickly. It’s much more about execution than the idea.” – Norman Crowley Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.