Pocket Answers Business Planning: Pocket Answers
By Lee Lister
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About this ebook
Finding funding for your business is a key requirement to the success of any company. Core to obtaining new investment is the need to provide a business plan. This can be a scary prospect for many entrepreneurs, but with the right information and some experienced guidance, writing a business plan becomes something that most people can write. This ebook provides answers to many questions about writing a business plan that entrepreneurs will have.
Learn what goes into a business plan, what questions to ask yourself as you write your business plan and how to make sure that it is read by potential lenders and investors. Did you know that there are different types of business plans? Find out in Pocket Answers Business Planning.
The Pocket Answer series of books are intended to answer questions on subjects that many business people and students find troublesome. The answers will be both interesting and useful, often with examples of what large companies did both right and wrong.
Lee Lister
The Biz Guru, Lee Lister, is a Business Consultant with more than 30 years management and business and consultancy experience and 20 years tender and business proposal writing for many household names. On the internet she is known as “The Bid Manager” or “The Biz Guru”. After owning her first profitable business at age 11 years she began an unparalleled journey through business consulting that continues to span across the United Kingdom, United States and the globe. She learned at an early age to identify a market need, such as the time when she a youngster in the small seaside town where she saw tourists arriving by the bus load with no way to transport their baggage to the hotels. She had her father make a barrow that would hold enough luggage to charge a pretty penny while helping out the tired tourists at the same time. Hence, her first niche market was established! Her entrepreneurship continued and before she was sixteen she bought and ran her own car and motor bike! In her mid twenties she discovered that she had an IQ of a genius level. This led her to ignore those who said it could not be done and instead to develop her skills and broaden her experience. She travelled the world, working as she went – and this was before email, Skype and Wi-Fi. Instead she depended upon dial up internet and her websites to produce work. During her consultancy she has worked with new entrepreneurs, discussed strategies with directors of banks and written speeches and provided consultations for presidents and vice presidents of several foreign countries. She has been published in several British industry magazines and was recognized by an invitation to be key-note speaker at the International Business Development Conference in Washington, DC in 1997. She is highly skilled in lectures and corporate presentations on project management, bid management and business issues. She is a prolific published writer of books, ebooks, training courses and articles.
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Book preview
Pocket Answers Business Planning - Lee Lister
Pocket Answers
Business Planning
Lee Lister
Copyright © 2022 Biz Guru Ltd
Author Ms. Lee Lister
All rights reserved.
ISBN: 978-1-907551-11-6
Publisher: Biz Guru Ltd
DEDICATION
This book is dedicated for my daughter Kerry Ellis and for my grandchildren who I love dearly.
––––––––
ACKNOWLEDGMENTS
I acknowledge all the entrepreneurs who have so graciously assisted me in my career and those that have patiently listened to my advice
Contents
So Why Do I Need A Business Plan?
You Are Going To Use Some Terms – What Do They All Mean?
So What Does Go Into A Business Plan Then?
So What Do Investors Look For In My Business Plan?
So How Do I Write This Business Plan Then?
Lay It All Out
The Executive Summary
Describe The Company
Describe Your Team
The Marketing Section
Your Products and Services
Financials
Exit Strategy
Summary
Appendices
That Sounds A Little Complicated Still, Can You Give Me Some Questions To Answer?
Executive Summary and Overview
Your Company
Your Team
Marketing
Products and Services
Financials
Exit Strategy
Summary
What Are The Different Types Of Business Plans?
Can You Give Me Some Examples Of Different Business Plans?
How Can I Make My Business Plan Successful?
In Summary What Should I Really Remember?
About The Author
So Why Do I Need A Business Plan?
There are several uses for a business plan but the main one is in the title – to plan your business. Starting a business is really complex and difficult to understand and remember all the constituent parts. So designing and writing your business plan is the first thing you should do when starting a business. A business plan looks at your business, organizational, financial, marketing and sales strategy as well as the business model you will be using and staff you will be employing as you set up your business. We will go later into what exactly goes into your business plan.
The second most common usage for a business plan is that it is often requested when you want to obtain a loan for your new business. This is quite a common scenario and the reason you are asked for a business plan is the potential lender wants to ensure that you have really (that work