Pocket Answers Business Pitching: Pocket Answers

By Lee Lister

Pitching for new business or for funding can be a very profitable skill to learn in order to establish or expand your business.  Understanding what goes into a pitch deck is one of the answers that we will provide for you with examples from two major new companies.  How do you make your pitch deck the best it can be is another answer we provide.

 

Pitch meetings with all the stress and problems involved with obtaining major funding can be a problem.  We will answer the questions you may have about how to have a successful pitch meeting.

 

Sales pitch meetings where you are proposing how your services or products can help a new client can be just as problematic.  We answer your questions about these meetings as well.

 

Elevator pitches can sometimes be very successful in attracting the attention of new buyers or potential investors or mentors.  We break down what goes into a great elevator pitch and how you can write your way to success.

 

The Pocket Answer series of books are intended to answer questions on subjects that many business people and students find troublesome.  The answers will be both interesting and useful, often with examples of what large companies did both right and wrong.

• Language: English
• Publisher: Biz Guru Ltd
• Release date: Oct 11, 2022
• ISBN: 9781907551123

Lee Lister

The Biz Guru, Lee Lister, is a Business Consultant with more than 30 years management and business and consultancy experience and 20 years tender and business proposal writing for many household names. On the internet she is known as  “The Bid Manager” or “The Biz Guru”. After owning her first profitable business at age 11 years she began an unparalleled journey through business consulting that continues to span across the United Kingdom, United States and the globe.  She learned at an early age to identify a market need, such as the time when she a youngster in the small seaside town where she saw tourists arriving by the bus load with no way to transport their baggage to the hotels.  She had her father make a barrow that would hold enough luggage to charge a pretty penny while helping out the tired tourists at the same time.  Hence, her first niche market was established!  Her entrepreneurship continued and before she was sixteen she bought and ran her own car and motor bike! In her mid twenties she discovered that she had an IQ of a genius level. This led her to ignore those who said it could not be done and instead to develop her skills and broaden her experience.  She travelled the world, working as she went – and this was before email, Skype and Wi-Fi. Instead she depended upon dial up internet and her websites to produce work. During her consultancy she has worked with new entrepreneurs, discussed strategies with directors of banks and written speeches and provided consultations for presidents and vice presidents of several foreign countries. She has been published in several British industry magazines and was recognized by an invitation to be key-note speaker at the International Business Development Conference in Washington, DC in 1997.  She is highly skilled in lectures and corporate presentations on project management, bid management and business issues. She is a prolific published writer of books, ebooks, training courses and articles.

Book preview

Pocket Answers

Business Pitching

Text Description automatically generated

Lee Lister

Copyright © 2022 Biz Guru Ltd

Author Ms. Lee Lister

All rights reserved.

ISBN: 978-1-907551-12-3

Publisher: Biz Guru Ltd

DEDICATION

This book is dedicated for my daughter Kerry Ellis and for my grandchildren who I love dearly.

ACKNOWLEDGMENTS

I acknowledge all the entrepreneurs who have so graciously assisted me in my career and those that have patiently listened to my advice

Contents

What Does It Mean To Pitch?

How Do I Define My Pitch?

What Should I Be Careful About When Pitching?

How Do I Prepare For The Pitch Meeting?

So What Happens At A Pitch Meeting?

What Goes Into A Pitch Deck?

What Makes A Great Pitch Deck?

What Does A Sales Pitch Look Like?

What Are Some Memorable Pitches?

Is There Any Other Type Of Pitching?

What Is An Elevator Pitch?

So How Do I Write An Elevator Pitch?

What On Earth Is A Twit Pitch?

In Conclusion

About the Author

What Does It Mean To Pitch?

Not the bowling of course – in business to pitch means a formal request for funding for a new or expanding business.  Whereas you may only be asked for a business plan from a bank, a potential investor will usually ask for a pitch deck and a business plan.  The pitch meeting is generally a formal meeting where the pitch deck is presented and the executive summary of your business plan is reviewed. The book Pocket Answers Business Planning has lots of answers about business planning, including what goes into one.

There is another type of pitching that is related and that is when a business pitches their products and services to a potential client. The business plan is not required but a sales based pitch deck is usually presented backed by sales or marketing material.  We will talk about this type of sales based pitching later on