Profitable New T Shirt Printing Business

By Lee Lister

Profitable New T Shirt Printing Business: Starting a new T shirt printing business takes just a small outlay but can be very enjoyable as well as profitable. If you have a design flair it can be a great business to start. You can run this kind of business from your kitchen table, garden shed or garage as well as within a shop. You can start slowly selling in markets and mall kiosks or even from your own web site and work with single buyers or large corporate customers. It details how you can set up your new T shirt printing business, what you need to start up and how to market and advertise your business. Some great T shirt printing information and tips are included as well as some sound business ideas on how you can improve and expand your business. This book is an update from a previous book concentrating more on Print on Demand.

If you want full business advice that includes, administration, packaging, branding, marketing and dealing with corporate customers as well as setting up your own internet business – then this is the book for you! the subjects!

• Language: English
• Publisher: Biz Guru Ltd
• Release date: Sep 19, 2022
• ISBN: 9781907551079

Lee Lister

The Biz Guru, Lee Lister, is a Business Consultant with more than 30 years management and business and consultancy experience and 20 years tender and business proposal writing for many household names. On the internet she is known as  “The Bid Manager” or “The Biz Guru”. After owning her first profitable business at age 11 years she began an unparalleled journey through business consulting that continues to span across the United Kingdom, United States and the globe.  She learned at an early age to identify a market need, such as the time when she a youngster in the small seaside town where she saw tourists arriving by the bus load with no way to transport their baggage to the hotels.  She had her father make a barrow that would hold enough luggage to charge a pretty penny while helping out the tired tourists at the same time.  Hence, her first niche market was established!  Her entrepreneurship continued and before she was sixteen she bought and ran her own car and motor bike! In her mid twenties she discovered that she had an IQ of a genius level. This led her to ignore those who said it could not be done and instead to develop her skills and broaden her experience.  She travelled the world, working as she went – and this was before email, Skype and Wi-Fi. Instead she depended upon dial up internet and her websites to produce work. During her consultancy she has worked with new entrepreneurs, discussed strategies with directors of banks and written speeches and provided consultations for presidents and vice presidents of several foreign countries. She has been published in several British industry magazines and was recognized by an invitation to be key-note speaker at the International Business Development Conference in Washington, DC in 1997.  She is highly skilled in lectures and corporate presentations on project management, bid management and business issues. She is a prolific published writer of books, ebooks, training courses and articles.

Book preview

What Kind Of T Shirt Business Do You Want To Run?

The T shirt printing business is very competitive so you need to have your own niche. Whether it is the selection of your shirts, your designs, your services or who you sell to you MUST find your niche quickly.

There are two key things you need to look at and these are Subject Area and Target Audience.

Subject Area and Theme

Some subjects and themes do better than others and if you decide to do too many of them then your business will look unfocussed and unstructured.  So, it is important to choose your subject area and theme very quickly.  It also makes it so much easier to promote your business if you can say Xeon for Fantasy T Shirts for example. 

Look at one key theme or subject area and then look at adding complimentary themes or subjects as you get asked or you wish to expand. Choosing a theme that particularly interests you is a good way to start.  Some possible themes might be:

Fantasy

Groups and bands

Sports

Animals and pets

You might also look at your company specializing in the following kind of themes:

Family or children

Digital photos

Hen nights and stag nights

Club

Sport

Uniforms

Target Audience

Now you need to decide who you are targeting.  That is what age group, income level and geographic area.  This will help you with your marketing so that you do not market or advertise where your potential buyers are not situated.

Of course, your themes and designs will need to be compatible with your target audience.

Research

Now you will need to undertake your research.  You will need to be able to find enough designs to ensure that you have enough of them for a good, attractive and varied range.

You will also need to undertake similar research to ensure that you can also find the appropriate T shirts, fleeces etc.

If you want your T shirts to be topical, you might also like to keep an eye on the news and different trends.

Designs

You must be careful when seeking out designs that you only use royalty free images.  This means that Mickey Mouse is out, as is any image your find on the internet.  There are many sites that provide royalty free images for an annual or per image fee.  Of course you can also use your own designs, sites such as Canva enable you to make them quite easily. In fact they have a lot of t shirt templates for you.

Ways To Print Your T shirts

There are a number of ways to print T shirts, here are the most common.

Heat Transfer Equipment

One of the most popular methods of transferring your design onto your T Shirt is with the use of a heat transfer machine.  These are very cost effective and enable you to print from your computer very quickly.  You can also use them for small orders or even one of a kind printing like a child’s picture onto a T shirt. If you want to offer T shirt printing from a stall of van, these are the machine to choose.

The heat transfer printer actually looks like a large sandwich toasting machine that you put the T shirt into.  The design is transferred onto a special printing paper from your computer and then pressed onto the T shirt.

If you get into larger orders there are larger drum version heat transfer machines.

At the very start of your business, you can simply use a domestic iron to press the design onto the T shirt.  This is time consuming as you get busy gest far too slow for your production. It is important when pressing your image onto the T shirt that you do not use the steam option, otherwise your will have runny ink on your