Emeshe is an economist from Romania who went to an art school and decided to combine her business and arts skills to start selling digital products on Etsy in 2017. In her interview, she shares her journey and success, giving valuable advice on how to break into and succeed in the digital marketplace on Etsy.The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you’ll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they marketing their Etsy shops and so much more. EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy.  It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business. Sign up for EverBee for free at the link - https://everbee.ioKey points timestamps:- 05:37 Find sub-niches within niches.- 10:43 High-margin digital products profitable.- 15:17 Add value to stand out.- 18:30 Data Driven Decisions Matter.Details about the episode:Target sub-niches for success.When it comes to succeeding in the digital product industry, one of the best pieces of advice is to target sub-niches. This is something that Emiche, a full-time digital product seller on Etsy, has done to great success. With her shop, she has been able to make over $70,000 a year without having to touch any inventory.In order to achieve this success, Emiche started selling printable planners on Etsy in 2017. She was able to see results very quickly, and soon began improving her listing photos and making videos for her listings. This is when she realized the potential of digital products on Etsy.The key to success in the digital product industry is to find the sub-niches within one niche. For example, if someone wanted to start selling printables, they should focus on a specific niche, such as the kids niche. This way, they can focus on creating products specifically for that niche, and target their marketing efforts accordingly.Another important factor to consider is the competition. Emiche recommends researching the competition to make sure that the chosen niche is not oversaturated. This will help ensure that there is still potential for success.In conclusion, targeting sub-niches is a great way to succeed in the digital product industry. Emiche's success is a testament to the potential of digital products on Etsy, and her advice on researching the competition and finding sub-niches within one niche is invaluable. With the right approach, anyone can achieve success in the digital product industry.High margin digital products.Digital products are a great way to make money online, and they tend to have high margins. Emiche, a successful digital product creator, has found success on Etsy by targeting sub-niches. She advises researching the competition and finding sub-niches within one niche in order to stand out. She also recommends using tools like Canva to make designing easier and pricing items on the higher end. Emiche relies mainly on Etsy SEO and Pinterest Ads to drive traffic to her listings.Emiche's success is a great example of how digital products can be a lucrative business. Digital products have the advantage of being easy to produce and having high margins. With the right approach, anyone can make money with digital products. Emiche recommends researching the competition and finding sub-niches within one niche to stand out. She also suggests using tools like Canva to make designing easier and pricing items on the higher end. Emiche relies mainly on Etsy SEO and Pinterest Ads to drive traffic to her listings.Emiche's success is a testament to the potential of digital products on Etsy. With the right approach, anyone can achieve success in the digital product industry. Emiche's advice on researching the competition and finding sub-niches within one niche is invaluable. D