The 5 Keys A Proven Guide To Getting Off To A Fast Start In Small Business

By John Kirk

So, you want to start a business? Or, take your existing business to the next level? Did you know that there are a number of critical steps you need to get right to ensure business success? The 5 Keys could be just what you are looking for.

This book contains a simple set of instructions that anyone can follow. Really, this book should be called “The Pillars Of Business Success” because The 5 Keys lay the foundations on solid ground. Get these steps right and the foundations will last into the future.

Originally written in 2011, this is the first book written by the Author, John Kirk, who is an Australian Small Business Trainer and Mentor. No matter whether it’s your first business or your tenth, you need a proven course of action. John has been down that path and he knows all of the pitfalls.
Over the past 30 years he has been a Financial Planner, an Auditor for the Australian Taxation Office and a Trainer for Australian Small Business centres in Sydney and Wollongong. He currently holds the position of Micro Business Trainer for Illawarra ITeC. This position assists new businesses to get off to a solid start by providing a formal training and mentoring program. Approximately 80 local start up businesses a year pass through this process.

Here is what some of his students have said about him. “John is very knowledgeable and tells lots of relevant stories”. “I have learnt a lot from John. He is calm and humorous.”

The objective of The 5 Keys is to help you to step back from your business idea and to think carefully about your future direction, your goals and what it is that you really want out of your business and your life. It is all about ‘taking control.’

John says that your business should be your servant.....not your master. It should exist simply so that you can live life the way you want to. A good strong work/life balance is essential to business and personal satisfaction.

The 5 Keys will assist you to think, strategise, plan and implement in your business. Doors that were previously locked will begin to open for you. Don’t be surprised if you begin to see things differently after reading The 5 Keys.

• Language: English
• Publisher: John Kirk
• Release date: Jun 3, 2014
• ISBN: 9781311573179

John Kirk

John works with small start up operations and businesses about to undertake a growth phase to help them improve their profile and expand their knowledge of record keeping, cashflow, sales and marketing. In addition, he is a contracted Small Business Trainer with Illawarra ITeC. John is a former Financial Planner, self employed Insurance Agent and Auditor with the Australian Taxation Office. He has qualifications in Training and Assessment, Small Business Planning, NLP and Life Coaching. John specialises in business networking, budgeting and cashflow strategies for sole traders, partnerships, sales professionals and home based business owners. In particular, he focuses on assisting his clients to develop a business mindset.

Book preview

Introduction

This book is not just for the new business owner, but will also appeal to those experienced business owners who have hit a brick wall or who are looking for that next growth spurt or flash of inspiration.

Whether you are still thinking about starting your first business, or if you have been in business for 10 years, this book will help you to come up with new ideas, create new plans, set bigger goals and focus on working on your business....not in it. This book contains a set of simple instructions that anyone can follow....but, it isn’t for everyone!

The 5 Keys may be simple to understand but, the big question is Will you follow these simple, but critical, steps and implement them in your business?

Well, will you?

Let’s face it, there are thousands of good business books out there and this is just one of them. Many people read, learn and absorb, but very few people actually follow through. In fact, less than 10% of the population ever implement what they learn from those who have already done the hard work for them. Why?

It really is a mystery, but…. lack of follow through and procrastination are two of the main reasons why there are so many failures in small business. Really, this book should be called The 5 Pillars Of Business Success because the 5 Keys lay the foundations on solid ground. Get these steps right and the foundations will last into the future. Ignore them at your peril.

Right now there is one thing I am sure of. If you study the 5 Keys and implement what you learn in this book, your business will grow over the next 6 to 12 months.

The Objective

The objective of The 5 Keys is to help you to step back from your business, or business idea, and to think