Sales Techniques: Thomas Cantone, #1

By Thomas Cantone

The book is a complete guide for anyone who wants to improve their sales skills and increase their success in the business world. The author, a sales expert with decades of experience in the field, shares his secrets and strategies for selling effectively in the digital age.

 

In general, the best sales strategy at any time is to understand your target market, offer quality products or services, and establish a relationship of trust with customers. However, in the context of the digital age, some strategies may be particularly relevant in the future, such as:

 

• Use content marketing to attract potential customers and establish your authority in the marketplace.
• Use artificial intelligence and data analytics to personalize the customer experience and offer products or services specific to their needs.
• Use social media and digital marketing to reach a broader audience and build a strong brand.
• Offer excellent customer service, as this can make all the difference in customer satisfaction and long-term loyalty.

The book begins with a discussion of classic sales techniques and how they have evolved in the information age. The author then delves into sales strategies, including how to identify and reach your target market, how to create an effective sales message, and how to successfully close sales.Additionally, the book offers practical advice for improving your sales ability, including how to develop a positive sales mindset, how to set realistic sales goals, and how to handle customer objections.

 

Finally, the book explores the latest trends in sales, including how to use social media and online marketing to increase your sales and improve your online presence. It is a must read for anyone who wants to improve their sales skills and be successful. in today's competitive business world.

• Language: English
• Publisher: Thomas Cantone
• Release date: Apr 17, 2023
• ISBN: 9798223250197

Book preview

Thomas Cantone

A Successful Sale Starts With Good Previous Work

Pre-sales activities will allow you to discover potential customers and present an offer tailored to their needs. In addition, you can combine them with your obligations to take advantage of the days when there are few visitors.

A good salesperson is, above all, a tireless explorer.

You should always have a broad list of potential customers waiting to be investigated. You can get these links from the Internet, from trade fair and event directories, through trade databases, etc.

Spend time scouting a few potential opportunities each day, such as the first or last hour of the day when it's not the time to call; or on Friday afternoons and at times of the year when there are few visitors.

The objective of this investigation is to find out, before contacting a potential client for the first time, important data such as:

-What products may be of interest to the buyer?

When is the customer most likely to need to make a purchase?

- Do you work with any of your competitors?

-Who makes the buying decision?

You can find out by visiting the client's website, calling the front desk or secretary, or even visiting the company. It will also help you talk to other colleagues and apply your experience and contacts.

Similarly, there are databases and companies that sell lead reports; although in many cases you can get the same information for free. It's just a matter of putting in more hours if you can.

Once you have the information available, prepare an offer tailored to the company's needs and focus on contacting the right person.

If you work in advance, you will have time to contact as many times as necessary until you manage to arrange a visit. These preliminary contacts will also help you complete your prospecting research.

That way, when you go to visit him,