Business Intelligence: Thomas Cantone, #1

By Thomas Cantone

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• Language: English
• Publisher: Thomas Cantone
• Release date: Dec 5, 2022
• ISBN: 9798215505977

Book preview

Business intelligence

Thomas Cantone

Chapter 1

What Makes a Trade Famous

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We will start by telling you 3 key points of a popular trade:

Productivity: It is understandable that what you are looking for is an economic benefit, so think about something that individuals like or need to buy. For example, if you have a bakery, what do you think is the star product?

Security: Think of something that has continuity and permanence in the era.

Joint benefits: It is not just about producing income, in addition to favoring those who work with you or the society that surrounds them.

1. Clear tactics

Your trade should have a solid foundation, that is, a plan with concrete plans that support you in achieving and measuring success. Whether it's a bakery, clothing or food store, tactics are essential.

Set goals in the long, medium or short term and keep in mind that some of these may change with time.

2. They tend to grow

Another characteristic of a famous trade is that it is scalable. Growing businesses do not have parameters and are constantly thinking of new solutions that will not stop them.

3. Products or services in demand

Think about what individuals still require or what they eat every day. What is sold, in addition to being of quality, should be original, different and consumable (that is required or consumed periodically once it is over).

4. Adaptable

Whatever your trade, you should think about how it adapts to the public present. Do a market research, find out what they want to consume or if there is something in your catalog that is not currently being sold as previously. As an example, in the situation of a bakery, you can integrate gluten-free products, with mom dough, artisanal or low in sucrose.

5. Sector on the rise

Choose a sector with rising trends, in other words, occupations or products with high growth potential. Think of possibilities that are now beginning to be realized and that individuals will begin to search for.

6. They solve a problem

One of the properties of a well-known business is that they solve a specific need or problem. Think about the pain of your potential buyer. For example: getting breakfasts at an affordable cost, having a place to work as they take eleven, and so on. Once you focus on solving a problem, the initiative is not to think of everyone but of a specific segment (target audience).

7. They offer experiences

Experiential marketing is a huge ally of successful businesses, since it is not just about substituting