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    Special Offers: The What, When, Why and How: Nitty Gritty Marketing
    Special Offers: The What, When, Why and How: Nitty Gritty Marketing
    Special Offers: The What, When, Why and How: Nitty Gritty Marketing
    Ebook28 pages8 minutes

    Special Offers: The What, When, Why and How: Nitty Gritty Marketing

    By Neville Sherriff

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    About this ebook

    Almost every retail business will at some stage implement special offers as a marketing tool. This practical and concise guide shows what needs to be considered if you want such specials to be truly successful. What are the goals, what type of offer will work best in acheving them? Special Offers: The What, When, Why and How demonstrates that it's not as simple as merely offering a discount and hoping for results. It covers:

    • Why Special Offers are such a powerful marketing tool
    • Setting Goals
    • The Negatives
    • Formulating for Prospects vs Existing Clients
    • The Structure of offers
    • Tips and Types
    • Occassion-based Offers
    • Promoting your Offers
    LanguageEnglish
    PublisherNeville Sherriff
    Release dateAug 6, 2022
    ISBN9798201760991
    Special Offers: The What, When, Why and How: Nitty Gritty Marketing
    Author

    Neville Sherriff

    Neville Sherriff has been involved in marketing – specifically marketing communications – for most of his working life. As Dealer Marketing Manager for a large motor corporation, he was responsible for retail advertising, sales incentives, marketing programs, retail publicity & promotions for over 300 franchised dealerships. Neville's Nitty Gritty Marketing Series provides the Small and Medium Enterprise with practical, easy to grasp guides on making marketing more effective. With minimal theory, they are more of a how-to guide focusing on the many valuable tools available to entrepreneurs.

    Read more from Neville Sherriff

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      Special Offers - Neville Sherriff

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