The Business Card Booster: Nitty Gritty Marketing, #2

By Neville Sherriff

The Business Card Booster is a practical guide that can help anyone make their business cards work more effectively. From planning what must be included on your card to getting it distributed as widely as possible, this book is suitable for any size of company and an essential guide for graphic designers and print shops.
Still more topics include printing options, traditional vs online printing, when to use a photo on a card, what to print on the rear and how to use colour effectively.
Business card etiquette - both in routine card hand-out situations as well when traveling abroad – are also covered.

• Language: English
• Publisher: Neville Sherriff
• Release date: Jul 7, 2019
• ISBN: 9781393585237

Neville Sherriff

Neville Sherriff has been involved in marketing – specifically marketing communications – for most of his working life. As Dealer Marketing Manager for a large motor corporation, he was responsible for retail advertising, sales incentives, marketing programs, retail publicity & promotions for over 300 franchised dealerships. Neville's Nitty Gritty Marketing Series provides the Small and Medium Enterprise with practical, easy to grasp guides on making marketing more effective. With minimal theory, they are more of a how-to guide focusing on the many valuable tools available to entrepreneurs.

Book preview

Business Card Booster

by Neville Sherriff

All Rights Reserved. No part of this publication may be reproduced in any form or by any means, including scanning, photocopying, or otherwise without prior written permission of the copyright holder. Copyright © 2012

Table of Contents

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1. Introduction

2. Types of Business Cards

3. What to put on your card

4. Should you print on both sides?

5. Business Card Sizes

6. Brochure-type cards

7. Using photos

8. Some practical tips

9. Using Color

10. QR Codes

11. Printing Options

12. Proofreading is your responsibility

13. Secure your artwork

14. Prospecting with your business card

15. Your staff and their business cards

16. Using your vehicle

17. Business Card Etiquette

18. International Etiquette

19. Resources for ideas

Foreword

Published by Nitty Gritty Marketing

The Nitty Gritty Marketing Series provides the Small and Medium Enterprise with practical, easy to grasp guides on making marketing more effective. With minimal theory, they are how-to guides focusing on the many valuable tools available to entrepreneurs:

● Starting a business: Your Name, Logo & Slogan

● Business Cards

● Gift Vouchers

● Customer Retention and Communication

● Sponsorship & Special Events

● How to Formulate Special Offers

● Valuable Marketing Tools

The guides will later be integrated into an overall Nitty Gritty Marketing book which will encompass all aspects of SME marketing and promotion.

To find out more about other practical marketing guides and reports from Nitty Gritty Marketing, visit www.nittygrittymarketing.net

1. Introduction

SMALL YET INCREDIBLY powerful if designed and used correctly, the business card is a marketing tool which deserves far more attention and respect than we pay it.

It is an affordable and portable advertisement of you and your business – a vital part of how you brand yourself and your company. It has to work very hard and so must rely on far more than just a pretty face. Creating your business card should be a complete marketing exercise which takes into account:

● The design or layout of your business cards

● What details to include

● Best ways to use your business cards

Despite the move away from printed media in favour of electronic alternatives, the physical business card is as necessary as ever. It