So What, Why So: A Guide to Logical Speaking

By Natsuyo Lipschutz

In So What, Why So: A Guide to Logical Speaking, an audio course from Scribd Coach, award-winning TEDx speaker and coach Natsuyo Lipschutz teaches listeners how to use logic as a tool of persuasion while speaking. Rejecting the notion that logical speech is dry, cold, and boring, Lipschutz takes a holistic approach to speaking, with a special focus on her Breakthrough Method™, the principle of “So What, Why So,” and a nine-step structure to help take the persuasion of your speaking and writing to the next level. She also shares exercises along the way so you can put what you’ve learned into practice.

Whether you’re a regular speaker or just getting ready for that big presentation, Lipschutz’s course is an original, rigorous look at logic’s relationship to persuasive speech.

• Language: English
• Publisher: Scribd Coach
• Release date: Aug 16, 2022
• ISBN: 9781094445311

Natsuyo Lipschutz

Natsuyo Lipschutz is an award-winning speaker, TEDx speaker, 5-time New York district finalist of Toastmasters international speech contest, certified public speaking coach, strategy consultant, best-selling author, competitive ballroom Latin dancer, mother, and cancer survivor. Lipschutz has been delivering powerful speeches in Japanese and English to a diverse audience. She is also the best-selling author of The Success Blueprint, co-authored with world-renowned business speaker, Brian Tracy. To learn more about Natsuyo Lipschutz and her work, visit her website, NatsuyoLipschutz.us.

Book preview

So What, Why So

SO WHAT, WHY SO

A Guide to Logical Speaking

NATSUYO LIPSCHUTZ

SCRIBD COACH

Copyright © 2022 by Natsuyo Lipschutz

All rights reserved

ISBN: 9781094445311

First e-book edition: August 2022

Scribd, Inc.

San Francisco, California

Scribd.com

For more, visit www.scribd.com and follow @Scribd on Twitter and Facebook.

About Scribd Coach

This ebook is brought to you by Scribd Coach, a new imprint from Scribd dedicated to short-form, inclusive, and insightful personal and professional growth courses written by recognized experts.

Each Scribd Coach course is available in audiobook format or as an ebook transcribed from the audio course — like the book you’re about to read. If you’re interested in the audio edition of this course, or if you’d like to read more personal growth content from Scribd Coach, check out the Scribd Coach imprint page. 

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Introduction

Hello‌ ‌everyone!‌ ‌I’m‌ ‌Natsuyo Lipschutz ‌and‌ ‌this‌ ‌is‌ ‌So What, Why So: A Guide to Logical Speaking,‌ ‌a ‌course‌ ‌from‌ ‌Scribd‌.‌ ‌Thank‌ ‌you‌ ‌for‌ ‌joining‌ ‌me.‌ ‌Let’s jump right in. ‌

What if I approached you and tried to convince you to try a brand new diet approach called the cake diet.

What if I tried passionately to convince you, saying:

"If you love cakes like I do, but you also want to lose weight, you don’t actually need to give up cake! In my experience, I’ve gained weight from the stress of NOT eating cakes; stress is the enemy of weight loss! I ate a cake the other day and, the next day, I lost weight! So the cake diet works!"

What are you thinking in your head? At best, you might ask: How did she come to that conclusion? or What’s the point she’s trying to make? or say something like: That’s interesting, but I’m fine with my same old way

More likely, you’re probably thinking: Sugar is bad for you, everyone knows that! or Maybe you had different kinds of stress that contributed to the weight gain -- or a personal favorite, This cake diet will fail miserably.

Perhaps, you’ve had your own past exposure to a similar situation and, in your case, eating cake did not result in weight loss. Chances are, you experienced a certain level of emotion with something like