What would you do if you had to jump in unexpectedly and give a presentation with only a few minutes’ notice?
Sarah Zeitler, marketing manager at a publicly traded manufacturing conglomerate, found herself in exactly this situation. She’d organized a videoconference for 200 people—and when one of her speakers didn’t show up, she had to fill that slot herself. How? “I took a deep breath,” she says, and then she deployed a structure that I taught her. It’s called “What - So What - Now What.”
We all, in some way, need to speak spontaneously—whether it’s like Sarah in that meeting, or just when a conversation takes an unexpected turn. And strange as it sounds, you can for spontaneity—not by pre-scripting an interaction, but simply
